Thrive Theme Builder is a new product from ThriveThemes Studio. The editor looks like Thrive Architect, but it is not Thrive Architect. This is a theme, not a plugin, it is a separate product and not a feature added to Thrive Architect. The builder looks the same simply because the developers didn't want you to have to learn two different user interfaces to edit your theme and your pages.
The ultimate goal of Thrive Theme Builder is to provide instant, truly visual front-end editing for your entire site. For starters, you'll be able to customize page templates and dynamic content. After all, the new theme builder + Thrive Architect provides you with everything you need to create and edit every aspect of your website.
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